How To Test Keywords Before Search Engine Optimization
Getting front page, organic search engine rankings is the holy grail of search engine optimization service. It is also a lot of work and a time-consuming procedure. And, most of the time, you would not succeed on making it to the front page for competitive keywords.
So, with all that possibility for failure, why not run a series of tests on your keywords before getting into the down and dirty SEO tactics of building links or optimizing individual pieces of content? It’s not nearly as hard as you will think, and odds are, you are already doing a version of this test as part of your business.
The perfect mechanism for such testing is already in place and you probably already use it: Pay Per Click advertising. The idea is to steer traffic to a landing page with a basic opt in mailing list with paid advertising so as to test whether a particular set of keywords could be profitable.
If, for example, you run this test campaign for 1,500 visitors, and only three or four of them convert, then that particular keyword probably isn’t worth the hours upon hours of optimization work you had intended to do. Yes, it’ll cost you money initially to run the PPC campaign, but in the long run you will be able to exactly determine which keywords to concentrate on, which would make you cash in the end.
The main pitfall to prevent while running this test is confusing traffic with prospective earnings. If you run a targeted PPC campaign and increase targeted traffic instantly, you might think to yourself that these keywords must be profitable because traffic has arrived so quickly. If you run a targeted PPC campaign and drive lots of traffic instantly, you might think to yourself that these keywords have to be profitable because traffic has arrived so quickly.
This isn’t necessarily the case. Traffic is only valuable if the people making up that traffic (or at least a percentage of them) perform the actions required to earn you money. If you’re running a website for a hobby and just want to share content with like-minded people, then the more traffic the better. But if you are running a business, the more increase targeted traffic the better. Using PPC campaigns to test the potential profitability of keywords prior to launching a full fledged search engine optimization project could be one of the most useful tools in your armory if used properly.But if you are running a business, the more increase targeted traffic the better. Using PPC campaigns to test the potential profitability of keywords prior to launching a full-fledged search engine optimization project can be one of the most useful tools in your armory if used properly.

