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Google trust rank is the level of trust that Google places in a website. Most sites these days actively optimize for search engines such as Google, and within the overall optimization objective is the goal of increasing Google’s trust in the site. One way to do this is with link building. As more sites link to your site it means they trust it, and therefore Google will also trust it a little bit more too.

Because your link profile is one of the most important factors when it comes to improving your rankings for your chosen keywords, it is vital to always be improving the factors that influence your link profile. Keep in mind that Google not only takes the number of links into consideration, but the actual relevancy (i.e. if it happens to be from a page with a similar topic, or whether uses any relevant keywords in its anchor text), as well as what value they have placed on that linking page.

When most people go about link building they will usually ignore the importance of quality links, many people simply look at a link as a link and go for quantity over quality. This is the wrong way to go about link building, the main aim for successful link building is to get some from ‘authority’ sites, these are sites that have a high Google rank and a high trust rank themselves, an authority site link is worth more than many irrelevant site links. The kind of sites that are seen as authoritative are usually popular relevant sites, such as popular news sites, government sites, educational sites or sites that are seen as important and trustworthy in their respective fields. These are the kind of sites you want linking to your own site in order to really increase your Google trust rank. This is of course easier said than done and Google is always on the look out for questionable links, if you only link from amongst a small group of sites then Google will devalue these links and if you build up links too quickly it can look questionable.

In addition, factors like your domain’s age and how long it’s been registered, keywords, relevancy of pages, and your site overall are incorporated into your trust ranking. It is believed that Google tends to keep records of a few of these various trust rank measurements for a certain amount of time to be able to continue comparing what they find about your site. This way they are able to offer up a realistic trust rank for each and everyone of your pages.

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